Most website audits arrive as forty-page PDFs full of technical scores that never turn into a decision. You can learn most of what matters in five minutes, using the same device and the same connection your customers use.

Do this on your phone, on mobile data rather than office wifi, and resist the urge to be generous. You already know where everything is on your own site. Your customers do not.

Run all five checks before you judge any of them. The pattern matters more than any single result.

Minute one: load your website on your phone on mobile data. If it takes more than three seconds to load, you are losing a significant portion of your mobile traffic before they see a single word.

Minute two: read only your homepage headline and subheadline. A stranger should be able to say what you sell, who you sell it to, and where you operate. If they cannot, the rest of the page will not rescue it.

Minute three: try to contact you without scrolling to the bottom. If you cannot, you are making your customers work to give you their business.

Minute four: search your main service on Google from Chennai. Note where you appear, and who appears above you. That is the queue your customers actually see.

Minute five: read your most important service page as if you were deciding whether to spend money. Look for what is missing — pricing guidance, proof, and a clear next step are the three most commonly absent.