Introduction
The School of Economics & Public Policy (VSEP) focuses on creating future leaders in economics, policy-making, and public administration through rigorous academic programmes.
The Challenge
Low visibility in a highly competitive niche.
VSEP needed to stand out among established economics and public policy institutions. Their previous campaigns lacked the precise timing and organic backing required to maximize impact during the short enrolment window.
Our Approach
Combining organic trust with paid precision.
We deployed a dual strategy: building long-term organic authority while executing highly targeted, time-sensitive paid campaigns.
01
SEO Foundation
Optimized core pages for high-intent policy and economics keywords.
02
Timed Paid Campaigns
Aggressive ad spend concentrated strictly during decision-making weeks.
03
Landing Page CRO
A/B tested messaging to resonate with prospective policy students.
04
Retargeting Funnel
Kept VSEP top-of-mind for users who didn't convert on their first visit.
The Result
Maximum impact when it mattered most.
| Non-branded clicks | +150% |
| Average position | Top 3 |
| Organic traffic share | 40% |
| Bounce rate | Decreased |
| Ad click-through rate | 4.2% |
| Retargeting conversions | 45 |
A record-breaking enrolment season.
The synergy between organic search and tightly timed paid ads created a multiplier effect, resulting in VSEP's most successful admission season to date.
The institution now has a proven playbook for generating high-quality leads efficiently.
Conclusion
VSEP's digital presence is now a predictable growth engine, capable of scaling on demand during critical enrolment periods.
