Develop and maintain monthly social media calendars for multiple brands.
Plan content themes, posts, reels, stories, campaigns, and promotional activities.
Coordinate with graphic designers, video editors, and content writers for timely content delivery.
Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
Schedule and publish content according to the approved content calendar.
Monitor social media trends, competitor activities, and industry trends.
Track engagement, reach, followers, impressions, and other relevant performance metrics.
Prepare weekly/monthly social media performance reports with key insights and recommendations.
Analyse content performance and suggest improvements based on data.
Ensure consistency in brand tone, messaging, visuals, and communication.
Monitor comments, messages, mentions, and basic community engagement.
Support social media campaigns and coordinate with the digital marketing team.
Stay updated with Instagram, Facebook, LinkedIn, and other platform algorithm/trend changes.