Introduction
A crypto wallet product seeking faster user growth and higher on-chain activity on its partner blockchain. Acquisition alone was not enough — they needed reasons for new users to transact repeatedly after install.
The Challenge
Downloads without durable activity.
The wallet acquired users, but too many stalled after setup. There was little reason to return daily, and partner-chain transaction volume stayed below growth targets.
Our Approach
Play, earn, and transact — in one loop.
We connected acquisition and usage through mini-games with tokenized rewards, community competition, and market-specific media aligned to the partner chain.
01
Tokenized mini-games
Developed mini-games with tokenized rewards tied to wallet transactions, giving users a clear reason to act on-chain.
02
Community competitions
Organized community competitions to spark interest, social proof, and repeat participation.
03
Localized partner-chain campaigns
Launched localized media campaigns aligned with the wallet's partner blockchain to drive qualified registrations.
The Result
Registration spikes that turned into activity.
| Wallet registrations | Significant spikes |
| Wallet activity | Increased |
| Partner-chain txs | Increased |
| Reward loop | Live & adopted |
| Competition participation | High |
| Campaign resonance | Strong |
Wallets that get used.
Achieved significant spikes in wallet registrations and activity, resulting in increased transactions on the client's partner blockchain.
Mini-games and competitions converted acquisition spend into measurable on-chain behaviour — not just install counts.
Conclusion
Wallet growth sticks when incentives, community, and chain-aligned campaigns share one loop. The product now has a playbook for driving both users and transactions.
